CONTENT COMPONENT

• TEXT

Text is letters and numbers, words and phrases, sentences and paragraphs. It is how people convey most of the meaning in a media. Text content is an object in the form of sentence that informs, describes, explains concepts and procedures to the readers.

Example of Text Content :
1. Caption
2. Blog
3. News (Detik, Kumparan)

Strength :

1. Most people are familiar and comfortable with reading Text
2. If printed out, no specialized equipment is needed
3. A large amount of information and detail can be conveyed with Text
4. More Complete
5. Usually load more reliable content

Weakness :

1. Large amount of Text can put people off reading it.
2. Poor choice of front size or style can make text difficult to read
3. Not very good for understanding large amount of data, numbers, trends
4. large amount of text can be difficult to read and process at speed

• PICTURE

Picture content is a visual representation of a person, object, or scene, as a painting, drawing, photograph, etc.

Example of picture content:
1. Brocure
2. Pinterest
3. Instagram post
4. Profile picture
5. Facebook post

Strength and Weakness of picture content:
1. Interesting content for customer
2. People understand images no matter which language they speak
3. Can communicate ideas and concepts which might be difficult to do with text alone
4. Poor quality or fuzzy images might be confusing or lose their impact
5. Colour blindness might make some images difficult to decipher
6. Convey information very quickly
7. Images such as road signs are easy to see from a distance 

• AUDIO

Audio content is any type of published material or information that is consumed through listening. This area of content includes any type of auditory entertainment or marketing collateral.

For example:

1. podcasts
2. audiobooks
3. artificial intelligence (AI)
4. voice assistant skills or actions.

Strength and Weakness

1. gets the attention of the participants
2. easy to follow
3. participants feel more engaged
4. easier to explain or put things in perspective
5. easier to remember
6. helps keep mistakes at a minimum
7. Its easier to lose focus
8. requires a well designed presentation or material
9. participants might pay more attention to the graphics than the audio

• VIDEO

a program, movie, or other visual media product featuring moving images, with or without audio, that is recorded and saved digitally or on videocassette ( Dictionary.com)

Type of video

Educational Videos:
Educational videos are excellent examples of teaching and learning concepts. As video uses the primary senses of sight and sound, using video in education allows concepts to be taught more easily and be retained better than reading off a page.

Examples of Educational Videos:
Remote Online Classroom Instruction

Online Courses with Video Lessons (MooC)
How-To Training Videos
Student ‘Show and Tell’ Videos
Webinar Informational Videos
Video Lesson Series
Animated Explainer Videos

Promotional Videos
Promotional videos have become exceptionally popular with the convenience of fast wireless Internet, powerful mobile devices and
businesses realizing that they can afford and use video with their marketing.

Examples of Promotional Videos:
Talking-head Videos
Corporate Videos
Testimonial Videos
Presentation Videos
Explainer Videos
Human Resources Videos
Unboxing Videos

Informational Videos
Examples of Informational Videos:
Television Newscasts
Interview Question & Answer Videos
Streaming Video Online News Websites
Socially-Shared News Snippets (Facebook, Twitter, etc)
Public Service Announcments (PSAs)

Documentary Films (and Videos)
Examples of Documentary Genres:
Poetic documentaries
Observational documentaries
Expository documentaries
Participatory documentaries

Entertainment Videos
Examples of Entertainment Videos:
Music Videos
Travel Videos
Automotive Enthusiast Videos

Wedding Videos
Comedy Shows
YouTube Channel Stars
Reality Shows

Strength :
Multi-sensory – include visual and auditory information.
Can be used for training – people can watch a skill and learn
A lot of information can be conveyed in a very short time
Information is accessible to people with poor literacy skills
Can be stopped, started, replayed over and over
Can be free or very low cost
Weakness :
If viewing online then need a fast connection and plenty of bandwidth
Need equipment e.g. computer, in order to view the video
Visual and sound quality might be poor
Might have to go through pages of adverts to access the video
Risk of virus or malware on many sites which publish free videos\

• ANIMATION

“Animation is a technical process that, in general, produces motion illusion in the viewer by sequencing the still images produced in the analogue or digital environment in sequence. As a way of producing a film as much as it is technically possible, the development of the animation, which is included in the genre film itself, can now go beyond the judgment that it is mainly an entertainment for the mass audience of children [33]. The realization of 3D animated films appealing to people of all ages has been influential in bringing the concept of animation out of the audience perception of traditional animation films by giving them brand new dimensions.”(https://www.researchgate.net/profile/Basak_Baglama2/publication/327364792_Using_Animation_as_a_Means_of_Enhancing_Learning_of_Individuals_with_Special_Needs/links/5b8a4b49a6fdcc5f8b75dadc/Using-Animation-as-a-Means-of-Enhancing-Learning-of-Individuals-with-Special-Needs.pdf?origin=publication_detail)

Examples:Toy Story – Film, Naruto-Anime, Tom and Jerry – Cartoon, Avengers: The End Game – Film, and Transformers.
Strengths:

1. Brings content to life
2. Gains attention of viewers
3. Fun to watch
4. Educational content allows the visitors to interact and learn
5. In the film industry, animation may not require expensive equipment such as explosions, car crash, disaster, etc.

Weakness:

1. Take a high effort to create animation
2. Needs a specific skill to run animation application such as Flash
3. Some viewers may find animation annoying
4. Can take a lot of bandwidth, making the connection slower depends on the signal
5. Needs specific add-ins to run the file format